There are many reasons people go into business for themselves: They see an underserved niche and want to fill it, hate their jobs and want to become their own boss or think they can produce a better product and/or service than anyone else. There are no doubt many other reasons but many people simply realize exchanging hours for dollars is limited. Starting your own business means you can work as much or as little as you like and there is no limit to what you can earn. And all of this is true. But those that don’t take intentional thought into business ownership will likely get chewed up and spit out. If a small business owner can’t answer the question, “What separates your business from your competition” then there is a long uphill battle in their future. Today we will help you get over that hump and give you some tips and steps to consider when setting out to separate you from your competitors on this episode of the Business Buffet.

The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, there is a distinct difference. Today we’re going to start with the very basics when it comes to branding and what that means on this Side Dish episode of the Business Buffet.

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Business has become too dependent on digital marketing channels and has lost touch with the idea of marketing diversification.  What happens when a digital channel shuts down?  Until COVID, most businesses did not think that was possible.  Reality is not only was it possible, but it has been happening more and more and started long before the coronavirus.

Political ideology, technology shifts, company acquisitions, and social trends all impact digital messaging and can push aside messaging that conform to norms.  The key point for this podcast is to keep your digital marketing, but make sure you have other channels to reach your audience.  The number one lead-generating marketing method is still tradeshow exhibiting.

In today’s episode we’ll talk with Mel White, VP of Marketing and Business Development for Classic Exhibits, a leading tradeshow and exhibit manufacture and get his take on the condition of the tradeshow exhibiting option for marketing your business.

There’s Google Ad words, SEO, Social Media, Print, Direct Mail, Radio, Television… how on earth can your business stand out in all of this marketing noise? Well, you may have to consider some off the beaten path marketing for your business and that’s what I’m going to talk about on THIS Side Dish episode of the Business Buffet.

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Google has over 92% of the global market share for searches culminating in over 7 billion searches per day.  They built their business on reliable search results, and their position in the marketplace is well earned.  Business has become dependent on the search results driving business, but now Google allows some political ideology to influence search results.  We can only wish for the days when people were punished for crimes they committed, on the internet today (and the nation for that matter) punishment can be doled out for not doing something.  And business can be devastated if it is not perceived as adequately woke.  In today’s episode, we’ll stay clear of the politics behind the issue and instead speak to a solution.  This is not a new-fangled solution with an unproved history, no today’s topic is based on a method with hundreds of years of provable success.

Small businesses are scrambling to gain a foothold on their business during this Covid-19 crisis. The tendency is to stop spending money which also means stop marketing. If history has proven anything, it is businesses MUST continue to market in a down economy. But many of those businesses that continue to market, do it from a transactional mindset. “What is the fastest way for me to get a return on my marketing investment?” Today we’re going to look at a different approach to marketing as we talk with Mark Schaefer, a globally-recognized keynote speaker, educator, business consultant, and author. His blog is hailed as one of the top marketing blogs in the world. Not only that, Mark has had a very up close and personal look at the Coronavirus. It’s time to step into the Business Buffet kitchen, open the recipe book and see some of the Business Ingredients Mark Schaefer uses on this Ingredients episode of the Business Buffet.

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As we head out of the lockdowns, step by step, slow and methodical, the countdown is on to develop your marketing strategy so you hit the ground running. No pressure or anything, but this is important stuff! On this Side Dish Episode of the Business Buffet, I will outline some do’s and don’ts, when it comes to marketing, to help you build and execute a winning marketing strategy out of the lockdown period and beyond.

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In recent weeks we have discussed the importance of giving of yourself as well as being yourself, in your business. This is more true now than ever before. With the lockdown in the early stages of loosening its grip throughout America, small businesses are having to look to different ways of gaining back the attention of the consumer or face possibly closing their doors. Since the creation of the always-evolving social media, it’s becoming more and more clear that small business has to get their message out in a more human way. 

Today, Ed and Phil will dig deeper into what Human-Centered Marketing really means and some ways to implement it into your business’s marketing strategies, on this episode of the Business Buffet.

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What IS marketing? Wikipedia says Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers’ needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. This is just scratching the surface. I will drill a little deeper today on this Side Dish episode of the Business Buffet.

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