MD030 – Music when you work: Yes or No?

March 31, 2020

With the coronavirus in full effect, more and more people are working from their homes. Working from home sounds fantastic but there are challenges that go along with it. Listening to music while doing household chores is great but how about when you’re getting serious work done? And what ARE those challenges of working from…

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MD029 – How to define your target audience

March 24, 2020

You hear your marketing guru asking to define your target customer, but for you, everyone is a target customer.  Why do marketing people want to define one type of person to market too?  In today’s episode we’ll discuss developing a target client persona and how doing so will help maximize sales.

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MD028 – Talking Small Business Tax Deductions

March 17, 2020

Running a small business requires the ability to wear many hats but it’s one thing to put a hat on your head and another thing entirely to execute on wearing that hat well. One thing many small business owners don’t know much about is doing their books, accounting, and taxes. Today we’re going talk about…

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MD027 – What should you do if your business progress is stalled?

March 10, 2020

Is small business behind the curve when it comes to making changes to your product or service offering? In today’s episode, Ed and Phil will discuss the strengths and weaknesses, threats and opportunities for small business people when market conditions go soft. What should you do in your business if sales slump? Turn-in today and…

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MD026 – How Important are the Words You Use in Business?

March 3, 2020

When it comes to running a small business, we have to be aware of every aspect of our brand. The smallest overlooked detail can lead to catastrophe. Even the words we use. Do the words you use to convey what your business represents?

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MD025 – Business owners must be open to change or die

February 25, 2020

In the ‘80s, it was desktop computers, in the ‘90s it was the world wide web.  In the 2000s we saw a surge in telecommuting and home-based business and in the 2010s, mobile applications took the market by storm.  These were all things business people resisted. What are the changes business people are facing today…

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MD024 – Customer Acquisition vs Customer Satisfaction

February 18, 2020

It’s long thought that customer satisfaction is the number one goal of all businesses. After all, the happier the customers and clients, the bigger the bottom line, right? But what if you don’t have any customers or clients? Then customer satisfaction is irrelevant. So which is more important? We’re going to discuss that in today’s…

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MD023 – 4 Reasons Why Pricing Is the Key to Startup Success

February 11, 2020

Your price is the cost for the customer. The customer’s profit is the difference between the price you charge and the benefit they receive. They too want to maximize profits. Thus, a deal they cannot resist is one where their benefit by far exceeds the price they have to pay. A happy customer is a…

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MD022 – Is Blogging Dead?

February 4, 2020

Is blogging dead? Is blogging REALLY all that important? Are you contemplating STARTING a blog or do you currently have a blog but wonder if it’s worth it anymore? You’re going to want to keep listening today because we are going deep into the weeds on whether or not you should have a blog.

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MD021 – How to Make Business Decisions Faster and Better

January 28, 2020

Your success is largely determined by the choices you make. So why aren’t more people equipped with useful decision-making skills?  In today’s episode, we’ll learn how to improve how we make a decision and watch your business grow.

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