SideDish

SD040 – Branding Basics

May 25, 2020

The terms “brand” and “business” are often used interchangeably. While the dictionary definitions might be similar, there is a distinct difference. Today we’re going to start with the very basics when it comes to branding and what that means on this Side Dish episode of the Business Buffet. Thank you to our sponsor. Please visit https://www.smwcda.com for…

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SD039 – Off The Beaten Path Marketing

May 20, 2020

There’s Google Ad words, SEO, Social Media, Print, Direct Mail, Radio, Television… how on earth can your business stand out in all of this marketing noise? Well, you may have to consider some off the beaten path marketing for your business and that’s what I’m going to talk about on THIS Side Dish episode of…

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SD037 – 5 Step Engagement Process

May 18, 2020

To maximize success on the tradeshow floor, one must plan correctly.  The 5-step engagement process is a proven system for optimizing the limited tradeshow floor time and maximizing lead capture.

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SD036 – The Do’s and Don’ts of Marketing

May 13, 2020

As we head out of the lockdowns, step by step, slow and methodical, the countdown is on to develop your marketing strategy so you hit the ground running. No pressure or anything, but this is important stuff! On this Side Dish Episode of the Business Buffet, I will outline some do’s and don’ts, when it…

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SD035 – What Does Marketing Involve?

May 11, 2020

What IS marketing? Wikipedia says Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers’ needs and wants. Because marketing is used to attract customers, it is one of the primary components of business management and commerce. This is just scratching the surface. I will…

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SD034 – Diversifying Your Product Offering

May 6, 2020

We’ve all gone to great lengths to diversify our business so we are not dependent on one client or business offering.  What happens to your business if the country shuts down and you are prevented from delivering your products?  Something we’ve never thought of before, or at least not in terms that are normal in…

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SD033 – Diversifying Your Service Offering

May 4, 2020

We’ve all gone to great lengths to diversify our business so we are not dependent on one client or business offering.  What happens to your business if the country shuts down and you are prevented from performing your service?  Something we’ve never thought of before, or at least not in terms that are normal in…

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SD032 – Use market research to find customers

April 29, 2020

If you build it, they will come.  Right?  Well, not so much.  In today’s business world you need to build it and then seek out customers, craft a message that resonates with those target customers, and execute a multidimensional advertising campaign.  Simple.  Ok, how?  In today’s episode, I’ll highlight the steps for developing market research…

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SD031 – Using Facebook Live to Grow Your Brand and Business

April 27, 2020

As we’re still in the Coronavirus lockdown, small businesses have been sent into a tailspin and their ability to spin and pivot to something outside of their comfort zone is vital for survival. Today, we’ll talk all about how, if your business hasn’t already embraced Facebook Live, you need to do it now. As in…

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SD030 – Controlling Expenses Also Increases Profits

April 22, 2020

A national pandemic only seems to come around once every hundred years or so…while no one wants people to suffer and I don’t mean to make light of the national situation, but this COVID-19 thing is great for business.  In today’s episode, we’ll look at ways to cut costs and improve the bottom line.  We’ll…

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